Leveraging Illustrations
for a Better Product Experience
Role: Illustration, Art Direction
Blinctrip is a travel app designed to cut stress out of travel. From viewing your full door-to-door travel time, knowing important details about your flight selection, comparing fares across different platforms and receiving the right information at the right time about your trip, Blinctrip has got you covered! I personally love their 'vault' feature that lets you add all your trip documents in once place. I collaborated with the product design team to develop a cohesive and comprehensive illustration style for the app.
We compiled a collection of inspiring visuals within our mood board.
Keywords:
travel, relax, soothing, effortless, flow, seamless.
"Travel can be stressful. But it doesn't have to be"
Because the main aim of the app is to reduce travel stress, - be it while browsing flights, booking, during the trip or after - our goal was to translate this emotion into simplified and emotive visuals. We were able to develop an engaging visual language with an emphasis on conceptual narratives, emotive characters and pleasant gradients.
Early Character
Explorations
Detailed Scenarios
We wanted to bring out conceptual ideas through the communication. After a lot of discussions with the product design team, we explored scenarios we felt would have a visual impact.
Below I have shared a few iterations and final versions of the illustrations and product screens.
